Sale Leader Q & A with Dr. Richard Ruff - "Getting Better at Selling - It's About Persuading Not Informing"

Are your sales people persuading or informing? Listen to our behind the scenes interview with Dr. Ruff below to understand what sales professionals can learn and do to join the ranks of sales professionals that have mastered the art and science of persuasion.

1. Listen to "How to Sell Value"
2. Listen to "Sell More by Talking Less"
3. Listen to "Consequences of Inaction"

The above podcast episodes are based on Dr. Ruff's article ​"Getting Better at Selling - It's About Persuading Not Informing". 

getting-better-at-selling---its-about-persuading-not-informing_7-13-2021.pdf
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