Sales Leader Q & A with Dr. Ruff - "Poor Self Assessment Leads to Poor Sales Coaching"

Welcome to our new segment, Sales Leader Q&A with Dr. Richard Ruff. 

These are short, 5-minute segments with our sales coaching expert, Dr. Richard Ruff, where we provide quick and actionable tips that you can take and implement with your sales team right away.

Our first series takes a deeper look into Dr. Richard Ruff's article titled "Poor Self Assessment Leads to Poor Sales Coaches." Here are four ideas Dr. Ruff has picked up over the years by watching sales managers that integrate a "let's get the self-assessment right before we begin" step into their sales coaching efforts.

1. Listen to "The Pitfalls of Comparing Your Sales Team with Each Other" 
2. Listen to "Using Clarity to Improve Your Sales Team"
3. Listen to "Providing Effective Feedback to Your Sales Team"
4. Listen to "Coaching to Your Salesperson's Strengths"

The above podcast episodes are based on Dr. Richard Ruff's article, ​"Poor Self Assessment Leads to Poor Sales Coaching".

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